About Us

The Girl Behind CHIC! Alicia Pirie always knew that she wanted to be an entrepreneur one day. Since she was a little girl, she loved being crafty and had a reputation for setting trends in school by sporting items that were trendy but not yet in style. She took a few Entrepreneurial courses in University and really thrived in the creativity aspect. When her daughter, Alivia, was born, her lov...

Read more →

From the Blog

We're Hiring!

February 17, 2016

The time has come for Chic Baby Boulevard to expand and we are looking for dynamic part-time staff members to...

Read more →

New & Trendy Gifts for Mom ...

March 30, 2014

I have been keeping my eyes open for the latest, cutest and chic items for our boutique. Here is a...

Read more →